Pleasanton, Calif. (August 2, 2011) – Leading retail broker Edge Sales & Marketing has hired Diane Kirkpatrick as Retail Operations Manager. In her position, Kirkpatrick will assist in the development and execution of retail best practices and go to market strategies. Diane will have direct on-going communication with the edge sales clients and retail partners.  She will also follow the company’s business initiatives across all US Safeway banners.

 Edge Sales specializes in the sales and marketing of Value Added and Commodity Produce to Safeway Corporate as well as other retailers and distributors in the Northern California Market. Edge provides services in Business Management, Account Management, Analytics, Marketing and Retail Merchandising.

Kirkpatrick’s past experiences consist of Advantage Sales & Marketing as a Sales Manager and Edge Sales & Marketing as a Retail Manager. In 2009, Kirkpatrick moved to Colorado with her family and worked for Daisy Brands as a Retail Sales Leader. At Daisy she was responsible for retail strategy and execution with the chain and independent supermarkets across national divisions. 

 Edge President Brad Raffanti said with the Kirkpatrick hiring, “retail execution is an extremely important ingredient for clients and retailers success. We are committed to improve and expand our services in this area”.

 Edge Sales and Marketing represents more than 30 clients within the produce business. For more information, visit www.edgesales.com

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Estrada’s addition to the company will enhance the well-established Business Management, Account Management, Analytics, Marketing and Retail Merchandising portions of its business.

Estrada’s past experience includes working as a National Account Manager for Red Bull North America, Corporate Brands Marketing Manager for Safeway, Retail Accounts Manager for AC Nielsen and most recently as a Senior Leadership Manager for Nestle/Dryers.

Edge founder and President Brad Raffanti said with the Estrada hiring, “We are constantly seeking to improve our company and invest in additional resources, particularly in difficult economic times when our clients and customers need us most.  When the opportunity came about to add a talented individual such as Teresa to our business management team, we needed to make the move.”

Edge Sales and Marketing represents more than 30 clients within the produce business. For more information, visit www.edgesales.com and follow us on facebook and twitter edge_sales.